The Best Method for Gaining New Customers... Believe it or Not, It's FREE
We are always looking for ways to gain new customers. Especially in the world of print and mail, our work comes in waves - high weeks and low weeks. It's hard to anticipate that, but the best way to insulate yourself from those peaks and valleys is through having a variety of customers.
Although some printers might look at small customers as a waste of time, we actually welcome them, for a number of reasons. For one, small customers need quality printing and direct mail just like the big companies. We provide a service that can help just about any type of business grow. When we see a small business succeed we know we are making a real difference. Secondly, small businesses can turn into big businesses! Every big business was once a small business start up. But over time, they have grown into large accounts. And thirdly, small business owners and marketers know other people just like themselves that they can refer you to. Referrals have the highest rate of conversion among marketing techniques. It's the best "in" you can get with a new customer. Moral to the story, never discount a small customer.
So how do you get referrals? Simple. Ask for it! Contact 3 current customers each week and ask them if they could refer you to someone they know. See if they can even set up a meeting between the 3 of you so that you can all meet face to face. If that doesn't work, even a name and phone number can do wonders. If your current customers are happy, they would love to send more work your way. It's an easy way for them to say 'Thank you' for a job well done. It doesn't cost them, or you, anything.
So what are you waiting for? Get started today! Ask for those referrals and watch your customer base grow slowly but surely. You can start right this minute. Good luck.
Although some printers might look at small customers as a waste of time, we actually welcome them, for a number of reasons. For one, small customers need quality printing and direct mail just like the big companies. We provide a service that can help just about any type of business grow. When we see a small business succeed we know we are making a real difference. Secondly, small businesses can turn into big businesses! Every big business was once a small business start up. But over time, they have grown into large accounts. And thirdly, small business owners and marketers know other people just like themselves that they can refer you to. Referrals have the highest rate of conversion among marketing techniques. It's the best "in" you can get with a new customer. Moral to the story, never discount a small customer.
So how do you get referrals? Simple. Ask for it! Contact 3 current customers each week and ask them if they could refer you to someone they know. See if they can even set up a meeting between the 3 of you so that you can all meet face to face. If that doesn't work, even a name and phone number can do wonders. If your current customers are happy, they would love to send more work your way. It's an easy way for them to say 'Thank you' for a job well done. It doesn't cost them, or you, anything.
So what are you waiting for? Get started today! Ask for those referrals and watch your customer base grow slowly but surely. You can start right this minute. Good luck.
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